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What Makes A Keyword Profitable?

How do you find potentially profitable keyword phrases for your web pages or AdWords campaigns

What factors should you consider when trying to determine the profitability of a particular phrase? Here are some suggestions:

- the frequency of which your keyword phrase is searched on

- the number of other web pages competing for your keyword

- how your keyword phrase is written

- how much Pay Per Click advertisers are willing to bid for your keyword

- how closely matched your product is to your phrase

- does your keyword phrase include a product or brand name

The 6 criteria above will go along way to determining how profitable a term will be for you.

So let me take you through each of the criteria in a bit more detail and explain further how each one can help you determine the potential of the keyword ...

1. Keyword Phrase Search Frequency

The higher the frequency that a keyword is searched on, the higher the probability that it will be profitable as it will drive you more traffic. If it's never typed into a search engine, it definitely won't bring you any traffic so you won't make any profit from it!

2. Competition For Your Keyword Phrase

Just because a search term is heavily searched on doesn't mean it's going to be profitable for YOU!

There is no point in optimising for traffic from highly searched on keywords IF there are already thousands of other sites doing the same ... because you will really find it hard to compete with them and your pages will simply just not rank very well in the search engines.

For a keyword to be profitable, it must attract enough traffic to make you money, whilst not having too many pages competing for it!

3. How The Keyword Phrase Is Structured

This is a key point. When you do find a keyword phrase that receives a lot of searches each month, and the phrase is a "question", you have potentially found yourself a highly profitable keyword to make a lot of money from.

If you discover a highly searched on term that starts with "why", "how", "where" or "which", you've discovered an opportunity to provide the searcher with a "really targeted benefit".

4. How Much Google AdWords Advertisers Are Paying For The Keyword

If advertisers are prepared to pay a lot to display their advert against a keyword phrase, it must follow that its valuable and therefore should be profitable ... makes a lot of sense I think you will agree? Life really does not need to be complicated ...

5. How Well Matched Your Product Is To Your Keyword Phrase

There's no point in identifying a potentially profitable term and then using it to sell a product that isn't closely matched to it.

6. Include A Product Name

Phrases that include a specific product name or brand name are likely to be high converting keywords if you're going to use them for affiliate marketing, because people already have been pre-sold on the product as they know of its existence before they search on it.

So there you have it, you now know how to identify profitable keywords using the six criteria above to analyse their potentially profitability.

The best keyword tool I have come across, and I've tried a few is Brad Callen's Keyword Elite.  It's an excellent tool!  The good news is he is releasing Keyword Elite 2.0 very very soon, click on the link to take a look!  And take a look at my Keyword Elite 2 bonus as well!

Day Of The Dead (1985) George A Romero